Tag Archives: word of mouth marketing

The owner of Patricia - Bowen
Marketing Public Relations Service Marketing Social Media

My Love Affair with Patricia

My girlfriend and I are coffee lovers and definite ‘foodies’ which is why Melbourne was our favorite city during our recent trip to Australia. The choice for great coffee and incredible food exceeded our palatable expectations! Our time in Melbourne was short – a quick three days wedged between time spent in Sydney and the [...]

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Marketing Service Marketing

4 Growth Tips You Can’t Afford To Ignore

“Advertising is the price you pay for being boring.” – Andy Sernovitz As a marketing professional, I can always feel the level of disappointment from enquiring entrepreneurs and business managers looking for the best ‘marketing trick’ to improve their businesses. The reality: there are no tricks to gaining fans of your product or service. Attention [...]

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Many human beings share two commonalities regardless of race, culture or beliefs. As a worldwide collective whole, humans wish to be treated well and use a clean bathroom. Why aren't businesses able to meet these basic needs?
General Service Marketing

Is Subjectivity Killing Your Customer Service?

Over the holidays, my girlfriend and I drove from Charlotte to Raleigh to visit her family. What we encountered on our road trip was something that every traveler has to contend with – dirty bathrooms. With full bladders, we chose an interstate exit which offered a choice of four different fuel stations. We picked the one [...]

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Customer Service Workshops Service Marketing

Delivering Great Service Requires a Great Culture

FACT: If we amaze our customers, business will grow. If this is true (and it is), why doesn’t every business make delivering amazing service a top priority? The answer is simple but, if a company has been sinking resources in the wrong areas, potentially costly. To grow business exponentially, the chief investment must be in [...]

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Bill Bartmann - CFS2
General Marketing Service Marketing

Social Conscience and Business: CFS2

For me, the perfect Sunday morning is making coffee, waking slowly and watching the various stories presented on Charles Osgood’s, CBS Sunday Morning. I know, I sound like a total geezer, but the stories are so different and examine various topics in the news today or something that happened 70 years ago…I digress. I like [...]

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Care and attention to detail went into the making of our sushi. The chef took great pride in all he did to provide the best sushi possible.
Marketing Service Marketing Social Media

The Power of Word of Mouth Marketing

Below, I share the story of my visit to a sushi restaurant in a bad part of town that surpassed my expectations tenfold. Kabuto restaurant is located in an obscure strip mall in Chinatown fifteen minutes off the Las Vegas strip and pays its marketing team nothing. The marketing messages are stronger than any billboard [...]

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General

Court Customers & Exceed Expectations

These two people are my parents. Remarkably, they have a wonderful marriage despite working together every day for the last 36 years! Their roles are definitive in both work life and home life. Dad handles logistics and operations and Mum fine tunes the intricate details between the customer and the operation. Neither is as good [...]

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Heart
General Service Marketing

Resumés Gone Wrong

Linen paper, big name on the top, address, phone number, education, work experience and interests. Recruiters see thousands of these pages come across their desks everyday and if the formatting isn’t pleasing, or the work experience doesn’t quite match up, in the trash it goes. An individual’s career thrown in the heap by a judgement [...]

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Core Value 10 - Be Humble. Even CEO, Tony Hsieh had time to take a picture with me!
Customer Service Workshops Marketing Service Marketing Social Media

Defining Service and Culture: The Zappos Model

I’ve just returned from a three day Zappos boot camp in Las Vegas where I learned about a company that is undeniably one of the most unique companies on planet Earth. Sound like an exaggeration? It’s not! So here’s the quick skinny on Zappos. They started selling shoes in 1999 when founder Nick Swinmurn couldn’t [...]

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