Tag Archives: social media marketing

Care and attention to detail went into the making of our sushi. The chef took great pride in all he did to provide the best sushi possible.
Marketing Service Marketing Social Media

The Power of Word of Mouth Marketing

Below, I share the story of my visit to a sushi restaurant in a bad part of town that surpassed my expectations tenfold. Kabuto restaurant is located in an obscure strip mall in Chinatown fifteen minutes off the Las Vegas strip and pays its marketing team nothing. The marketing messages are stronger than any billboard [...]

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General

The Power of Connection

Ask the best salesmen what selling is all about and they’ll tell you it’s about relationships. It’s not about being slick or always having the best deal. It’s about connection. As humans, we’ve allowed skepticism to seep in because it’s difficult to trust. It’s not given away, it’s earned. Companies must build the trust of [...]

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General

Court Customers & Exceed Expectations

These two people are my parents. Remarkably, they have a wonderful marriage despite working together every day for the last 36 years! Their roles are definitive in both work life and home life. Dad handles logistics and operations and Mum fine tunes the intricate details between the customer and the operation. Neither is as good [...]

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Core Value 10 - Be Humble. Even CEO, Tony Hsieh had time to take a picture with me!
Customer Service Workshops Marketing Service Marketing Social Media

Defining Service and Culture: The Zappos Model

I’ve just returned from a three day Zappos boot camp in Las Vegas where I learned about a company that is undeniably one of the most unique companies on planet Earth. Sound like an exaggeration? It’s not! So here’s the quick skinny on Zappos. They started selling shoes in 1999 when founder Nick Swinmurn couldn’t [...]

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Marketing Service Marketing Social Media

Something to Think About

  If you’re a restauranteur and you get tipped off that a food critic will be paying your restaurant a visit, what do you do? Firstly, you break into a cold sweat and panic. Then, when you’ve come to your senses, you go through every step to ensure that everything goes perfectly…..presentation, service, excellent tasting [...]

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20 Minutes in the rain....
Customer Service Workshops Marketing Service Marketing Social Media

Customer Service is Passionate

After three months of wintering in the Caribbean, I return having been reminded, rather harshly, of how terrible customer service is these days – it’s EVERYWHERE. The quality of service has become so poor that when given reasonable service (not great service) it stands out. Let me repeat this in another way – mediocre service [...]

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