Tag Archives: marketing

Welcome Party at SXSW V2V
General

The Essential Takeaways for Every Entrepreneur at SXSW V2V

Thought leaders is a term used for really smart people with big ideas. On my first night at SXSW V2V at the Welcome Dinner, I shared a meal with Kevin Lavelle of Mizzen+Main who recently launched an apparel company specializing in moisture wicking dress shirts. His passion and confidence palpable, mixed with a nervous energy [...]

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General

The Power of Connection

Ask the best salesmen what selling is all about and they’ll tell you it’s about relationships. It’s not about being slick or always having the best deal. It’s about connection. As humans, we’ve allowed skepticism to seep in because it’s difficult to trust. It’s not given away, it’s earned. Companies must build the trust of [...]

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Core Value 10 - Be Humble. Even CEO, Tony Hsieh had time to take a picture with me!
Customer Service Workshops Marketing Service Marketing Social Media

Defining Service and Culture: The Zappos Model

I’ve just returned from a three day Zappos boot camp in Las Vegas where I learned about a company that is undeniably one of the most unique companies on planet Earth. Sound like an exaggeration? It’s not! So here’s the quick skinny on Zappos. They started selling shoes in 1999 when founder Nick Swinmurn couldn’t [...]

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Marketing Service Marketing Social Media

Something to Think About

  If you’re a restauranteur and you get tipped off that a food critic will be paying your restaurant a visit, what do you do? Firstly, you break into a cold sweat and panic. Then, when you’ve come to your senses, you go through every step to ensure that everything goes perfectly…..presentation, service, excellent tasting [...]

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