Category Archives: Service Marketing

Doug Iscovitz - one awesome flight attendant!
Customer Service Workshops General Marketing Service Marketing

The 4 P’s of Customer Service

Dutifully the announcement comes over the PA, “This is a completely full flight, ladies and gentleman.”  I can hear the stress in the tone of voice immediately. I can tell that this crew doesn’t love what they do. I’ve heard it many times before. I am writing this blog in realtime. We’ve not yet pulled [...]

Tags: , , , , , ,


Heart
General Service Marketing

Resumés Gone Wrong

Linen paper, big name on the top, address, phone number, education, work experience and interests. Recruiters see thousands of these pages come across their desks everyday and if the formatting isn’t pleasing, or the work experience doesn’t quite match up, in the trash it goes. An individual’s career thrown in the heap by a judgement [...]

Tags: , , , , , ,


Core Value 10 - Be Humble. Even CEO, Tony Hsieh had time to take a picture with me!
Customer Service Workshops Marketing Service Marketing Social Media

Defining Service and Culture: The Zappos Model

I’ve just returned from a three day Zappos boot camp in Las Vegas where I learned about a company that is undeniably one of the most unique companies on planet Earth. Sound like an exaggeration? It’s not! So here’s the quick skinny on Zappos. They started selling shoes in 1999 when founder Nick Swinmurn couldn’t [...]

Tags: , , , , , , , , , , , , , , ,


tumblr_inline_mhauq6EgsH1qz4rgp
Marketing Service Marketing Social Media

Something to Think About

  If you’re a restauranteur and you get tipped off that a food critic will be paying your restaurant a visit, what do you do? Firstly, you break into a cold sweat and panic. Then, when you’ve come to your senses, you go through every step to ensure that everything goes perfectly…..presentation, service, excellent tasting [...]

Tags: , , , , , , , , , , , ,


20 Minutes in the rain....
Customer Service Workshops Marketing Service Marketing Social Media

Customer Service is Passionate

After three months of wintering in the Caribbean, I return having been reminded, rather harshly, of how terrible customer service is these days – it’s EVERYWHERE. The quality of service has become so poor that when given reasonable service (not great service) it stands out. Let me repeat this in another way – mediocre service [...]

Tags: , , , , , , , , , , , , ,


Beyond Marketing
Marketing Service Marketing

Hello World! My Name is James. It’s Nice to Meet You!

Hello World! My name is James La Barrie, founder of Beyond Marketing. So here we are….a new startup with our own corner office on the web. So who am I and why should you care? To begin with, Beyond Marketing is different than most marketing companies. Our approach goes back to that age old expression [...]

Tags: , ,