Category Archives: Marketing

The owner of Patricia - Bowen
Marketing Public Relations Service Marketing Social Media

My Love Affair with Patricia

My girlfriend and I are coffee lovers and definite ‘foodies’ which is why Melbourne was our favorite city during our recent trip to Australia. The choice for great coffee and incredible food exceeded our palatable expectations! Our time in Melbourne was short – a quick three days wedged between time spent in Sydney and the [...]

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Marketing Service Marketing

4 Growth Tips You Can’t Afford To Ignore

“Advertising is the price you pay for being boring.” – Andy Sernovitz As a marketing professional, I can always feel the level of disappointment from enquiring entrepreneurs and business managers looking for the best ‘marketing trick’ to improve their businesses. The reality: there are no tricks to gaining fans of your product or service. Attention [...]

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The Family Trust team at my local branch.
General Marketing Service Marketing

Tired of Terrible Service…I Hired a New Bank

I haven’t looked back. Not once. I haven’t cried… not a tear.  I’ve learned there are others out there that want to treat me well and actually value me as a customer. No fees, low interest rates and the best news… great customer service.  No longer do I feel privileged to keep my money with [...]

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Bill Bartmann - CFS2
General Marketing Service Marketing

Social Conscience and Business: CFS2

For me, the perfect Sunday morning is making coffee, waking slowly and watching the various stories presented on Charles Osgood’s, CBS Sunday Morning. I know, I sound like a total geezer, but the stories are so different and examine various topics in the news today or something that happened 70 years ago…I digress. I like [...]

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Screen Shot 2013-10-18 at 7.01.27 AM
Customer Service Workshops Marketing Service Marketing

Amaze The Customer

I am going to tell you a secret fundamental to business success. Actually, it’s not a secret because we all already know about this principle. Truth is, we have been carrying it with us since childhood but because we’re all so busy, we’ve forgotten how critically important it is. Remember The Golden Rule? You know, [...]

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Care and attention to detail went into the making of our sushi. The chef took great pride in all he did to provide the best sushi possible.
Marketing Service Marketing Social Media

The Power of Word of Mouth Marketing

Below, I share the story of my visit to a sushi restaurant in a bad part of town that surpassed my expectations tenfold. Kabuto restaurant is located in an obscure strip mall in Chinatown fifteen minutes off the Las Vegas strip and pays its marketing team nothing. The marketing messages are stronger than any billboard [...]

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Coffee and News. My early morning routine.
Marketing Service Marketing

6 Tips for Handling an Angry Customer

I wake up to the world a little slower than most. Before engaging, I enjoy making a cup of coffee and perusing the world news before tending to my to do list. This morning brought about a YouTube video that had me shaking my head in wonderment. For decades, it has been drilled that the [...]

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Doug Iscovitz - one awesome flight attendant!
Customer Service Workshops General Marketing Service Marketing

The 4 P’s of Customer Service

Dutifully the announcement comes over the PA, “This is a completely full flight, ladies and gentleman.”  I can hear the stress in the tone of voice immediately. I can tell that this crew doesn’t love what they do. I’ve heard it many times before. I am writing this blog in realtime. We’ve not yet pulled [...]

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Core Value 10 - Be Humble. Even CEO, Tony Hsieh had time to take a picture with me!
Customer Service Workshops Marketing Service Marketing Social Media

Defining Service and Culture: The Zappos Model

I’ve just returned from a three day Zappos boot camp in Las Vegas where I learned about a company that is undeniably one of the most unique companies on planet Earth. Sound like an exaggeration? It’s not! So here’s the quick skinny on Zappos. They started selling shoes in 1999 when founder Nick Swinmurn couldn’t [...]

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