Category Archives: General

CrisisManagement
General Public Relations Social Media

The Dandelion Dilemma: A Public Relations Crisis

WORD OF MOUTH CRISIS   Three days ago, a blog about eating vegan in Charlotte, NC (VegCharlotteNC.com) published a story that has gone viral. The story tells of of an unpleasant experience at a Christmas party at the Dandelion Market restaurant whereby the author claims that she and her fiancé were aggressively thrown out by restaurant [...]

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Many human beings share two commonalities regardless of race, culture or beliefs. As a worldwide collective whole, humans wish to be treated well and use a clean bathroom. Why aren't businesses able to meet these basic needs?
General Service Marketing

Is Subjectivity Killing Your Customer Service?

Over the holidays, my girlfriend and I drove from Charlotte to Raleigh to visit her family. What we encountered on our road trip was something that every traveler has to contend with – dirty bathrooms. With full bladders, we chose an interstate exit which offered a choice of four different fuel stations. We picked the one [...]

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General

DZOs: The Starting Point for Great Marketing

November Monthly Marketing Tips from Beyond Marketing on Vimeo. Q: “Where should I be spending my marketing dollars?” A: Don’t spend it with mass media marketing agencies or on TV, radio and print. Create an in-house marketing program that uses your happy customers to advertise for you. Convert your customers into loyalists and equip them with [...]


The Family Trust team at my local branch.
General Marketing Service Marketing

Tired of Terrible Service…I Hired a New Bank

I haven’t looked back. Not once. I haven’t cried… not a tear.  I’ve learned there are others out there that want to treat me well and actually value me as a customer. No fees, low interest rates and the best news… great customer service.  No longer do I feel privileged to keep my money with [...]

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Bill Bartmann - CFS2
General Marketing Service Marketing

Social Conscience and Business: CFS2

For me, the perfect Sunday morning is making coffee, waking slowly and watching the various stories presented on Charles Osgood’s, CBS Sunday Morning. I know, I sound like a total geezer, but the stories are so different and examine various topics in the news today or something that happened 70 years ago…I digress. I like [...]

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Welcome Party at SXSW V2V
General

The Essential Takeaways for Every Entrepreneur at SXSW V2V

Thought leaders is a term used for really smart people with big ideas. On my first night at SXSW V2V at the Welcome Dinner, I shared a meal with Kevin Lavelle of Mizzen+Main who recently launched an apparel company specializing in moisture wicking dress shirts. His passion and confidence palpable, mixed with a nervous energy [...]

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Doug Iscovitz - one awesome flight attendant!
Customer Service Workshops General Marketing Service Marketing

The 4 P’s of Customer Service

Dutifully the announcement comes over the PA, “This is a completely full flight, ladies and gentleman.”  I can hear the stress in the tone of voice immediately. I can tell that this crew doesn’t love what they do. I’ve heard it many times before. I am writing this blog in realtime. We’ve not yet pulled [...]

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General Speaking Engagements

The 5 Most Inspiring TED Talks of 2013

Though Beyond Marketing is a business, we believe in more than just making money – we wish to inspire and be inspired! We love to scour TED and receive insights from amazing minds. In the past two weeks, we have literally looked at more than 100 TED Talks and we have selected these five as [...]

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General

The Power of Connection

Ask the best salesmen what selling is all about and they’ll tell you it’s about relationships. It’s not about being slick or always having the best deal. It’s about connection. As humans, we’ve allowed skepticism to seep in because it’s difficult to trust. It’s not given away, it’s earned. Companies must build the trust of [...]

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