Author Archives: James

About James

James La Barrie is passionate about marketing and changing a company's service culture. Originally from the Caribbean island of Antigua, James melds his approach of marketing and delivering elite service together as one. James has injected his 'service marketing' approach throughout his career to transform companies from good to great.


Care and attention to detail went into the making of our sushi. The chef took great pride in all he did to provide the best sushi possible.
Marketing Service Marketing Social Media

The Power of Word of Mouth Marketing

Below, I share the story of my visit to a sushi restaurant in a bad part of town that surpassed my expectations tenfold. Kabuto restaurant is located in an obscure strip mall in Chinatown fifteen minutes off the Las Vegas strip and pays its marketing team nothing. The marketing messages are stronger than any billboard [...]

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Coffee and News. My early morning routine.
Marketing Service Marketing

6 Tips for Handling an Angry Customer

I wake up to the world a little slower than most. Before engaging, I enjoy making a cup of coffee and perusing the world news before tending to my to do list. This morning brought about a YouTube video that had me shaking my head in wonderment. For decades, it has been drilled that the [...]

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Welcome Party at SXSW V2V
General

The Essential Takeaways for Every Entrepreneur at SXSW V2V

Thought leaders is a term used for really smart people with big ideas. On my first night at SXSW V2V at the Welcome Dinner, I shared a meal with Kevin Lavelle of Mizzen+Main who recently launched an apparel company specializing in moisture wicking dress shirts. His passion and confidence palpable, mixed with a nervous energy [...]

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Doug Iscovitz - one awesome flight attendant!
Customer Service Workshops General Marketing Service Marketing

The 4 P’s of Customer Service

Dutifully the announcement comes over the PA, “This is a completely full flight, ladies and gentleman.”  I can hear the stress in the tone of voice immediately. I can tell that this crew doesn’t love what they do. I’ve heard it many times before. I am writing this blog in realtime. We’ve not yet pulled [...]

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Screen Shot 2013-07-22 at 12.46.53 PM
General Speaking Engagements

The 5 Most Inspiring TED Talks of 2013

Though Beyond Marketing is a business, we believe in more than just making money – we wish to inspire and be inspired! We love to scour TED and receive insights from amazing minds. In the past two weeks, we have literally looked at more than 100 TED Talks and we have selected these five as [...]

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Screen Shot 2013-07-22 at 12.43.41 PM
General

The Power of Connection

Ask the best salesmen what selling is all about and they’ll tell you it’s about relationships. It’s not about being slick or always having the best deal. It’s about connection. As humans, we’ve allowed skepticism to seep in because it’s difficult to trust. It’s not given away, it’s earned. Companies must build the trust of [...]

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Screen Shot 2013-06-20 at 3.10.55 PM
General

Court Customers & Exceed Expectations

These two people are my parents. Remarkably, they have a wonderful marriage despite working together every day for the last 36 years! Their roles are definitive in both work life and home life. Dad handles logistics and operations and Mum fine tunes the intricate details between the customer and the operation. Neither is as good [...]

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Heart
General Service Marketing

Resumés Gone Wrong

Linen paper, big name on the top, address, phone number, education, work experience and interests. Recruiters see thousands of these pages come across their desks everyday and if the formatting isn’t pleasing, or the work experience doesn’t quite match up, in the trash it goes. An individual’s career thrown in the heap by a judgement [...]

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Core Value 10 - Be Humble. Even CEO, Tony Hsieh had time to take a picture with me!
Customer Service Workshops Marketing Service Marketing Social Media

Defining Service and Culture: The Zappos Model

I’ve just returned from a three day Zappos boot camp in Las Vegas where I learned about a company that is undeniably one of the most unique companies on planet Earth. Sound like an exaggeration? It’s not! So here’s the quick skinny on Zappos. They started selling shoes in 1999 when founder Nick Swinmurn couldn’t [...]

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