Author Archives: James

About James

James La Barrie is passionate about marketing and changing a company's service culture. Originally from the Caribbean island of Antigua, James melds his approach of marketing and delivering elite service together as one. James has injected his 'service marketing' approach throughout his career to transform companies from good to great.


The owner of Patricia - Bowen
Marketing Public Relations Service Marketing Social Media

My Love Affair with Patricia

My girlfriend and I are coffee lovers and definite ‘foodies’ which is why Melbourne was our favorite city during our recent trip to Australia. The choice for great coffee and incredible food exceeded our palatable expectations! Our time in Melbourne was short – a quick three days wedged between time spent in Sydney and the [...]

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Marketing Service Marketing

4 Growth Tips You Can’t Afford To Ignore

“Advertising is the price you pay for being boring.” – Andy Sernovitz As a marketing professional, I can always feel the level of disappointment from enquiring entrepreneurs and business managers looking for the best ‘marketing trick’ to improve their businesses. The reality: there are no tricks to gaining fans of your product or service. Attention [...]

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CrisisManagement
General Public Relations Social Media

The Dandelion Dilemma: A Public Relations Crisis

WORD OF MOUTH CRISIS   Three days ago, a blog about eating vegan in Charlotte, NC (VegCharlotteNC.com) published a story that has gone viral. The story tells of of an unpleasant experience at a Christmas party at the Dandelion Market restaurant whereby the author claims that she and her fiancé were aggressively thrown out by restaurant [...]

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Many human beings share two commonalities regardless of race, culture or beliefs. As a worldwide collective whole, humans wish to be treated well and use a clean bathroom. Why aren't businesses able to meet these basic needs?
General Service Marketing

Is Subjectivity Killing Your Customer Service?

Over the holidays, my girlfriend and I drove from Charlotte to Raleigh to visit her family. What we encountered on our road trip was something that every traveler has to contend with – dirty bathrooms. With full bladders, we chose an interstate exit which offered a choice of four different fuel stations. We picked the one [...]

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Customer Service Workshops Service Marketing

Delivering Great Service Requires a Great Culture

FACT: If we amaze our customers, business will grow. If this is true (and it is), why doesn’t every business make delivering amazing service a top priority? The answer is simple but, if a company has been sinking resources in the wrong areas, potentially costly. To grow business exponentially, the chief investment must be in [...]

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General

DZOs: The Starting Point for Great Marketing

November Monthly Marketing Tips from Beyond Marketing on Vimeo. Q: “Where should I be spending my marketing dollars?” A: Don’t spend it with mass media marketing agencies or on TV, radio and print. Create an in-house marketing program that uses your happy customers to advertise for you. Convert your customers into loyalists and equip them with [...]


The Family Trust team at my local branch.
General Marketing Service Marketing

Tired of Terrible Service…I Hired a New Bank

I haven’t looked back. Not once. I haven’t cried… not a tear.  I’ve learned there are others out there that want to treat me well and actually value me as a customer. No fees, low interest rates and the best news… great customer service.  No longer do I feel privileged to keep my money with [...]

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Bill Bartmann - CFS2
General Marketing Service Marketing

Social Conscience and Business: CFS2

For me, the perfect Sunday morning is making coffee, waking slowly and watching the various stories presented on Charles Osgood’s, CBS Sunday Morning. I know, I sound like a total geezer, but the stories are so different and examine various topics in the news today or something that happened 70 years ago…I digress. I like [...]

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Customer Service Workshops Marketing Service Marketing

Amaze The Customer

I am going to tell you a secret fundamental to business success. Actually, it’s not a secret because we all already know about this principle. Truth is, we have been carrying it with us since childhood but because we’re all so busy, we’ve forgotten how critically important it is. Remember The Golden Rule? You know, [...]

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