The Power of Connection

Ask the best salesmen what selling is all about and they’ll tell you it’s about relationships. It’s not about being slick or always having the best deal. It’s about connection. As humans, we’ve allowed skepticism to seep in because it’s difficult to trust. It’s not given away, it’s earned. Companies must build the trust of their clients in order to gain repeat business and to grow.

Few people enjoy watching commercials because we consciously know we’re being marketed to.  Commercials are becoming more powerful by removing the call to action to buy a product. The approach is more human
and identifies with our insecurities. Below, we examine some powerful images that bypass the sales pitch and reach out to the challenges of life while inserting a brand through the message.


This commercial was a viral sensation online because of the truth behind it and how it hit to the core
of how women in our society see themselves. This ad resonated with us and taught us all a lesson.


We are all human, vulnerable and much the same. The division between India and Pakistan
shows that though we are different we are very much the same. Well cone Coca-Cola!



Nike has tapped into an issue that effect us all: our weight. Whether we are 5lbs or 100lbs overweight
the issue of weight nags at us everyday. Nike has tapped into seeing that we are all great. This speaks
to us all and inspires.

Red Bull

Inspiring images of accomplishment. Typical with Red Bull, and it gets our attention.


This video makes us happy knowing that there are good people in this world.

About James

James La Barrie is passionate about marketing and changing a company's service culture. Originally from the Caribbean island of Antigua, James melds his approach of marketing and delivering elite service together as one. James has injected his 'service marketing' approach throughout his career to transform companies from good to great.