Resumés Gone Wrong

Linen paper, big name on the top, address, phone number, education, work experience and interests. Recruiters see thousands of these pages come across their desks everyday and if the formatting isn’t pleasing, or the work experience doesn’t quite match up, in the trash it goes. An individual’s career thrown in the heap by a judgement made in thirty seconds. Hopeful candidates create their resumés as carefully as a CSI agent at a crime scene…every detail examined over and over again with hopes that something will stand out.

Unfortunately, missing detail from all resumés is the measurement of HEART. I view the facts on a resumé as the ‘what’ of an individual, but what lacks is the true identity…the ‘why.’


A company is only as good as its people. A positive, energetic attitude shared with coworkers and customers is not born from work experience or one’s education. It comes from the passion felt by individuals who wish to make the world around them better. So what are HR and recruiters looking for? Discovering individuals who fit the description as ‘self starter’s’ or ‘ a motivated individual’ are important, but how much weight is really placed on the individual? Like much in our society, the external is judged too heavily without a proper look at the internal.

Companies seek a competitive advantage to be more profitable, often missing the most important resource right in front of them…their people. Consumers don’t fall in love with a company because their website looks professional or because of a modern logo. Loyalty is gained by a company that treats its customers better than anyone else. The requirement for this is qualified people with the right attitudes and the passion to please. Seems simple enough, but it’s not. As long as deadlines mandate a job opening be filled, inevitably warm bodies are placed in the wrong positions.

So who should we be looking for? If you’re a follower of my blogs you know I draw wisdom from one of the greatest movies ever made: Jerry Maguire. In the scene below, Jerry shares with Rod why he won’t get the big contract. The same advice Jerry gives is one we can all heed for our own businesses…hire people who have more heart.

About James

James La Barrie is passionate about marketing and changing a company's service culture. Originally from the Caribbean island of Antigua, James melds his approach of marketing and delivering elite service together as one. James has injected his 'service marketing' approach throughout his career to transform companies from good to great.


General Service Marketing