Beyond Marketing Blog

The owner of Patricia - Bowen
Marketing Public Relations Service Marketing Social Media

My Love Affair with Patricia

My girlfriend and I are coffee lovers and definite ‘foodies’ which is why Melbourne was our favorite city during our recent trip to Australia. The choice for great coffee and incredible food exceeded our palatable expectations! Our time in Melbourne was short – a quick three days wedged between time spent in Sydney and the [...]

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iStock_000032410752Small
Marketing Service Marketing

4 Growth Tips You Can’t Afford To Ignore

“Advertising is the price you pay for being boring.” – Andy Sernovitz As a marketing professional, I can always feel the level of disappointment from enquiring entrepreneurs and business managers looking for the best ‘marketing trick’ to improve their businesses. The reality: there are no tricks to gaining fans of your product or service. Attention [...]

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CrisisManagement
General Public Relations Social Media

The Dandelion Dilemma: A Public Relations Crisis

WORD OF MOUTH CRISIS   Three days ago, a blog about eating vegan in Charlotte, NC (VegCharlotteNC.com) published a story that has gone viral. The story tells of of an unpleasant experience at a Christmas party at the Dandelion Market restaurant whereby the author claims that she and her fiancé were aggressively thrown out by restaurant [...]

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